Established in 1923, the Kenya Rugby Union (KRU) is the federation charged with promoting, developing and controlling The Game of Rugby Union in the Republic of Kenya. An award-winning organization, the Union has overseen the emergence of Rugby Union as the best performing ball sport organization in Kenya. As a result, the game has evolved an active band of critical stakeholders.
As part of its commitment to securing sustainable operations and the future of Rugby Union in Kenya, and to make it even more competitive internationally, the KRU now seeks to recruit a Chief Executive Officer (CEO). It’s intended that the CEO provides bold and innovative thought leadership. (S)he will build commercial and other crucial strategies related to the current and future needs of the organization. The CEO will nurture and manage core alliances.

Position – Chief Executive Officer

Department: Executive
Reports to:  Board of Directors
Direct Reports: Direct Reports: Senior Management – Director of Rugby, Finance Manager, Communications Manager

Overall Purpose:
To support the growth of the game of Rugby in Kenya at all levels, through operational management with key responsibility of driving the implementation of the Strategic Plan of the Union
Core Competencies:
Drive revenue growth to fund programs, Innovation/disruptive approach to connect and monetise social media platforms to fans/stakeholders, Leadership anchored on respect, discipline and accountability, Ability to perform, relate to staff, sponsors, public, stakeholders and media.

Professional Qualifications


University Graduate from a recognized University

Work Experience

A Minimum of 3 Years to 5 Years of Experience. Experience in a Sports Management Body is an added advantage.

Prior experience successfully traversing complex multi-stakeholder environments, both domestically and internationally is a definite advantage

Commercial acumen with demonstrable proven contract negotiation, facilitating and influencing skills which reflect an ability to positively affect a net surplus status.

Summary of Competencies

Technical Competencies

Demonstrable Business Development, Commercial Acumen, Leadership/Board and Governance Management skills

Behavioral Competencies

High level of Integrity, with good Decision Making Skills, Strong Interpersonal and Communication skills, Teamwork, Excellent organization and planning skills . Initiative, Problem solving, Good Time Management

Strategy Implementation

Implementing business strategies and operations plans ensuring their alignment with short-term and long-term objectives

Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission

Analyzing problematic situations and occurrences and providing solutions to ensure Federation survival and growth

Business Development

Ability to grow revenue and making high-quality investing decisions to advance the business and increase profits

Maintaining a deep knowledge of the markets and industry of the Federation

Building trust and relations with key partners and stakeholders and act as a point of contact for important stakeholders.

Commercial Management

Create a commercial linkage between rugby product (national teams, leagues, events) and the commercial partners (sponsors, fans, media, merchandise buyers) to the Federation.

Commercial acumen with demonstrable proven contract negotiation, facilitating and influencing skills which reflect an ability to positively affect a net surplus status.

Leadership/ Board and Governance Management skills

Building trustworthy relations with key partners and stakeholders and act as a point of contact for important shareholders

Analyze Federation problematic situations and occurrences and provide solutions to ensure company survival and growth

Performance Management

Leading and motivating Federation staff a high performing managerial team, and support Sports Development.


Financial – 50% – Growth of revenue streams, expense management, controls and targets

Technical – 30%

Efficient Game Management

Compliance to regulatory requirements

Implementation of Strategic Plans including Technical Results

World Rugby Rating – 10% Stakeholder Management including Game of Rugby, Rugby Clubs, World Rugby, Rugby Africa, NOCK, GOK, KSSSA, KPSSA, KUSA, KRU affiliates – Kenya Rugby commercial partners, Kenya Universities Sports Association, Kenya Secondary Schools Sports Association and Kenya Primary Schools Sports Association

Leadership – 10%

Providing all-round leadership to the KRU Secretariat


Detailed KPIs will be shared with the Long Listed Candidates

Behavioral Competencies

Strategic leadership to national teams, leagues and development of products from sports perspective

High level of Integrity

Strong interpersonal and communication skills

Teamwork and motivating skills

Excellent organization and planning skills

Initiative and Problem solving skills

Good time management and Decision-making skills,

Business Competencies:

Commitment to results

Business savvy

Leading change

Functional Competencies:

Sports Management

Risk Management

Business Continuity Management

Applications may be made as follows

Please apply through either of the following options:

Apply to: Email:

Email Subject Reference: Application for CEO Position, KRU, or on or The Human Resource Manager, Achievers Limited NAIROBI

Include your Application Letter & CV, names of 3 Business Referees, Current and Expected Salary Details.

Canvassing will lead to automatic disqualification

Social Media Platforms

Click here to view the advert

Full Recruitment

The full recruitment approach involves screening, interviewing, and short listing of appropriate candidates together with preparing a report on the technical and interpersonal skills of the short listed candidates.

犀利士 進口壯陽藥